Welcome to episode 37 of the Mindful & Driven podcast! It’s all about how to not lose sight of what really matters whilst chasing your dreams.
Episode 37’s guest is Varun Jindal. He’s a co-founder of Bollyshake and a marketer with over a decade of experience in social media marketing. He helped take Bollyshake from 0 to nearly 1,000,000 followers across platforms, making it a global hub for all things South Asian entertainment on the web. Building relationships with content creators across different countries was key to achieving success with a mission to spread desi culture and promote synergy & collaborations.
Varun also worked led social strategy for Doritos at Frito-Lay for a period, even working on a Super Bowl advertisement, driving huge following to the brand’s Twitter. He most recently came in to rehaul Medium’s social presence. After this interview he actually parted ways with Medium, so expect some ground-breaking revelations.
It was a pleasure to get Varun’s opinions and his outlook on life. One of the things that unite us is our mutual love for dance; his passion originating from his Punjabbawockeez days (Look them up. This university dance troupe is good fun.)
Topics discussed in this episode:
Why it's important to share your thoughts. You can't build a strong brand without being yourself. Why it's important to be your true self online. Why human connection is important at work. You can't succeed if you fake it. How to pursue your values. Why it's important to share your values online. How to build an authentic brand. How to find balance in life.
I hope you enjoy listening to our conversation! I'd love it if you could subscribe, leave me a review and follow me on social channels.
You can find all my work and socials here:
Download my free Anti-Burnout Toolkit here:
http://antiburnout.mindfuldriven.com
United for Global Mental Health:
https://unitedgmh.org/mental-health-support
Find more about Varun: https://www.bollyshake.com/
Follow him on LinkedIn: https://www.linkedin.com/in/vkj622/
Follow him on Instagram: https://www.instagram.com/vkj622/?hl=en
Keynotes:
Authenticity is what really matters (1:45)
Expectations vs reality (7:39)
Connecting with people (12:48)
Talking about priorities, change and consistency (20:03)
The cloud worry and diving into it (32:33)
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Intro Music:
"Himalayas" by Mona Wonderlick — bit.ly/youtube-monawonderlick
Creative Commons — Attribution 3.0 Unported — CC BY 3.0
Free download: bit.ly/himalayas-download
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